Brands

 

Brands

Working with our in-house labels and licensees, our design team create a mixture of on-trend, mid tiered and price point product and value for money collections. Here are some of our brands we design and produce.

 
 
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Everlast

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.

Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents.

Everlast is the brand of choice for generations of world champion professional athletes, from legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Deontay Wilder.

Boxing as a sport, and the Everlast brand have featured more recently in fashion campaigns and various magazines, showing that in 2017 it is not just for athletes. Everlast is no longer just a boxing brand, it is an all-round fitness brand.

 
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Penn

Although avid sports fans may remember Penn as the company that invented the symbolic fluorescent yellow tennis ball, today the brand focuses on creating retro and iconic apparel, footwear and equipment.

Founded in Pennsylvania in 1910, Penn soon established themselves as the ultimate tennis brand, producing a grand total of 13,000 tennis balls in the first year alone. Fast forward over 100 years and they are producing 13,000 an hour! In recent years, the brand has proved that they go beyond the racket sport by developing a brand that incorporates classic American sports style with an urban street edge.

Penn combines its heritage in tennis with modern culture to create a retro sportswear brand that is recognised both on the court and the streets.

 
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Gio-Goi

Authentic. Unapologetic. Relevant. Unorthodox.

Just a few of the matrices that define Gio-Goi. The brand was established in 1988 by legendary brothers Anthony and Chris Donnelly in Manchester.

The brothers burst onto the fashion stage in London and Paris taking an entourage of friends along with them and causing mayhem along the way. With the help of family and friends, musicians, artists and sports icons, the brand soon became a symbol of British street culture.

Over 25 years later, and Gio-Goi is back with the brothers, who are committed to reinforcing the original DNA of the brand, while still positioning itself as a point of reference for younger generations.

Gio-Goi’s strength lies in its unique sense of authenticity. Gio-Goi is not about image or flash, but about substance and truth. A real brand for real people.

 
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Punk Royal

In a paint-splattered basement in Copenhagen in 2001, Punk Royal was born. Over its sixteen year history, a collective of designers have defined and developed the brand’s concept. Staying true to the original history, but updated with a refreshing new edge. Punk Royal has passion, graphical genius and distinct individuality like no other.

Punk Royal today is the culmination of the brands long and varied journey — blending tailoring with high-end streetwear that continually pushes the menswear envelope.

The result is not for the faint of heart - an experimental brand that allows the wearer to express themselves without fear.